Traditional cultural products sold in museum stores were once considered tacky and old-fashioned, but now attract great interest from Korea's younger generations.

Ancient artifacts and designs have provided inspiration for a range of brand collaborations with Korean museums. According to the National Museum Foundation of Korea, the sales of museum merchandise tripled from 3.8 billion won ($2.9 million) in 2020 to 11.7 billion won in 2022. The number of visits to the National Museum Goods online shop topped 840,000 last year.

These design objects transform the purely decorative into something practical, enticing consumers to splurge.

A prime example from the National Museum of Korea is the Goryeo celadon-inspired phone cases that sold over 50,000 pieces. They were designed by Mimidar, a design brand that infuses traditional Korean culture with various modern-day items.
Traditional cultural products sold in museum stores were once considered tacky and old-fashioned, but now attract great interest from Korea's younger generations.

Ancient artifacts and designs have provided inspiration for a range of brand collaborations with Korean museums. According to the National Museum Foundation of Korea, the sales of museum merchandise tripled from 3.8 billion won ($2.9 million) in 2020 to 11.7 billion won in 2022. The number of visits to the National Museum Goods online shop topped 840,000 last year.

These design objects transform the purely decorative into something practical, enticing consumers to splurge.

A prime example from the National Museum of Korea is the Goryeo celadon-inspired phone cases that sold over 50,000 pieces. They were designed by Mimidar, a design brand that infuses traditional Korean culture with various modern-day items.

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출처 : [The Korea Times] Designer makes artifact-inspired gifts to help revive Korea's forgotten traditions | By Kwak Yeon-soo | 2023.07.13 

기사 원문 보기 : CLICK Designer makes artifact-inspired gifts to help reviv Korea's forgotten traditions